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Designed By YOU

MAKE IT YOUR OWN.

A New Way to Watch Sport

Most Sport Is Broadcast Once.

One race. One edit. One story. Everyone sees the same thing.

CageRace is built differently.

We design the event for the screen from the beginning — not just the pool deck. Every moment is captured as part of a larger story system.

Who's fading. Who's pushing. Who's gambling. Who survives.

And then we open that system to the audience.


From Event to Engine

CageRace Isn't Just Filmed.
It's Logged.

Every race, every reaction, every rest period, every collapse — captured and structured into a living library.

This isn't raw footage sitting in folders.

It's indexed, tagged, and connected. So it can be rebuilt.


The Stretch Goal — The Fan Layer

If This Stretch Goal Is Reached, We Build the First Version of the CageRace Fan Engine.

Not a fantasy system. A working layer built on real footage, real metadata, and real preferences.


Build Your Own Lens Into the Competition.

Track a swimmer, a country, a rivalry, or a type of race.

Backers Influence the Narrative.

  • Matchups
  • Bracket formats
  • Featured arcs
  • Rematches that matter

Not everything. But enough to matter.


Get Your Own Version of CageRace

Same Event. Different Experience.

The system assembles personalised recaps based on what you care about.

Underdogs Only
Follow the swimmers nobody expected to be here.
High-Risk Sprint Chaos
Every gamble, every step-up, every collapse under pressure.
One Athlete Across the Full Event
Their journey. Start to finish. Every round.
Collapse Moments & Turning Points
When the body gives out and character takes over.

How It Works

Every CageRace Event Produces Two Things.

1. The Master Broadcast

The official version — edited and released as a complete story.

2. The Structured Archive

Every shot logged with meaning: who's in frame, what's happening.


Personalised Sports Storytelling Is Already Happening.

Major publishers now generate player-specific highlight feeds, custom recap packages, and audience-driven viewing paths.

CageRace takes that idea and builds it in from the start.

Because our format is tighter. Shorter races. Clear pressure. Repeatable structure. That makes it possible to reshape the story without breaking it.

The story still comes from the pool. We just give the audience more ways to experience it.


Posters & Calendars

Shot by Gary Brinkman.
Former US National Champion.

Brinkman won major distance freestyle titles, including U.S. national championships in the 400, 800, and 1,500 meters, and was a seven-time All-American at Southern Illinois. The South African-born swimmer moved to Australia but politics ruined his chances of making the National Team. He's on ours!

CageRace Calendar — Mia O'Leary

Merchandising

FormulaH2O — Coming Soon

All merchandise launches with the Indiegogo campaign in late July 2026.

Coming Soon
CageRace Calendar 2027
16 CageRacers. 12 months. Shot by Gary Brinkman and Brett Clements. Each month features an athlete in their FormulaH2O colour. Wall calendar, A3 format.
Indiegogo — July 2026
Season 1
Pool Deck Coats
NFL-styled pool deck coats in 16 FormulaH2O colours. Built for the cold, the rain, and the walk-back. The coat that says you belong on the deck.
Indiegogo — July 2026
Coming Soon
CageRace RIOT Gear
Hoodies, tracksuits and T-shirts. FormulaH2O branded. Built for the street and the pool deck. The gear that says you were there from the start.
Indiegogo — July 2026

Indiegogo Campaign

Launching Late July 2026.

Register now to be first in line when the campaign goes live. Early backers get first access to the calendar, apparel, and limited edition prints.

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