Mission
CageRace is built on one idea: make swimming worth watching. A chlorinated coliseum for the screen — fast, brutal, rule-breaking — where athletes get paid and new stars rise. The endgame: an international league that turns swimmers into professionals, not participants.
No access, no backing — so we built it anyway. Two pilots done. Now we need $550,000 to stage it properly, with $220,000 going straight to athletes. This isn’t for swim fans. It’s for anyone who thinks swimming is boring. Show them cagerace.com.
Mission
01 · The Game
To attract these audiences by delivering a game that breaks all the rules, pulls in sponsorship, and mints superstars that make a killing out of this new extreme sport.
Our ultimate aim is to build an International League of Professional Swimmers to manage this code and all its derivatives.
02 · The Establishment
We're thinking big. And while the conventional bodies that govern the sport know about us, they will not help us.
We aren't even allowed to film the country's top swimmers contesting trials — all rights have been licensed to a broadcaster.
03 · Designed for the Screen
And so we designed CageRace for the screen. To date we have funded two pilots. But our ambition for the series requires a dress-rehearsal we can't afford to finance.
So we are rolling with an Indiegogo campaign with the aim of raising $550,000 — including $220,000 in appearance fees and prize-money paid directly to the athletes.
04 · The Ask
The whole mission is to build new audiences.
If you could do anything, it is share cagerace.com with somebody — anybody — who thinks swimming is boring.
